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Welcome to the December 2009 issue of the Equifax Database Services Update. Our goal is to share information, resources and events we hope you will find helpful and valuable in understanding the evolving marketplace and its impact on your marketing initiatives. Feel free to contact us at
800-660-5125 or at dbs.sales@equifax.com
Equifax Database Services experienced healthy growth in 2009 — with top line revenues up 11% over the same period last year. This is a reflection of our clients continued trust in our capabilities to meet their increasing demands for sophisticated, multi-channel marketing program services. More clients have taken advantage of our "integrated solutions" — data, database, analytics, strategic consulting and campaign management services — all under one roof. Equifax Database Services added several new clients during the year. Taking on great new clients without sacrificing quality of our services to existing clients' needs is paramount to our strategy of steady, manageable growth.
Equifax Provides Comprehensive Marketing Solution to Major Magazine Publisher
Equifax Database Services and Hachette Filipacchi Media U.S. (HFM U.S.) announced a multi-year marketing solution to support the magazine publisher’s direct marketing efforts and its list rental business. Equifax will provide an integrated, open-system solution that will consolidate Hachette’s current data management platforms, simplifying and improving the accessibility and content of prospective and current client data for additional conversion, retention and cross-sell revenue opportunities. The result will be enhanced analytic and data discovery insights, greater flexibility in data access, and increased operating efficiencies. Click here to read full release
StrongMail and Equifax Launch Social Media-Powered Email Solution for New Customer Acquisition
StrongMail Systems, Inc., a leading provider of online marketing solutions for email and social media, and Equifax Inc. (NYSE: EFX), a global information solutions leader, announced Equifax Social Influencer, a social media-powered customer acquisition solution, the first initiative of a newly formed strategic partnership between the two companies. Click here to read full release.
 Equifax Database Services Names Ed Connor,
Vice President of Solution Architecture and Strategy
Equifax Database Services, a leading provider of marketing database hosting services, today announced the appointment of Ed Connor to vice president of solution architecture and strategy. In this new role, Ed will focus on identifying continual improvements and extensions to the company's solution platform to address the rapid rate of change their clients are experiencing. Click here to read full release
Equifax Joins the Unica Partner Program as a
Platinum Marketing Service Provider Equifax Database Services and long time Marketing Services Provider (MSP) partner of Unica, has been designated as a Platinum Partner in the Unica Partner Program. The Unica Partner Program enables its partners to grow their businesses through an enhanced set of marketing, sales, services, and support benefits. The program is designed to empower partners worldwide to market, sell, design, implement, and support Unica solutions and help them take advantage of the fast-growing enterprise marketing management (EMM) market. Click here to read full release.
Analytic Data Marts: Equifax Database Services recently developed a data mart solution integrating several customer data sources into a comprehensive repository where a variety of activities including querying and reporting, data mining and analytics can be performed. The hosted solution offers rich, historical data points inclusive of time series data snapshots and user defined fields integrated to enable the client direct access to a scalable technology platform. This data mart solution leverages our experience with technology applications, analytics and offline/online credit data availability into a powerful, integrated and cost-savings solution. Contact dbs.sales@equifax.com for more information.
Available On-Demand
Participate or Perish: Marketing Success in a Social World
The emergence of the social Internet is ushering in a new era of marketing – participatory marketing. But transforming from push and permission marketing to participatory marketing is challenging. Today’s marketers need to learn how to market or connect with their customers as opposed to marketing at them. Learn what participatory marketing is, how companies can get started integrating social media elements into existing multi-channel marketing efforts, and the tools and technologies you should know about. Includes case studies, lessons learned and Q&A discussions with attendees. Download the Webinar and PDF of the Social Media Presentation Slides
Equifax Database Services Executive White Paper Series: Customer Segmentation
Featured White Paper: Optimize Database Marketing Results with 360° Customer Segmentation
Industry experts are advising marketers to develop special marketing practices to deal with the realities of today’s economic environment. Some of the best advice includes making customer insight core to the organization, focusing on retaining the best customers, using analytics to optimize channel selection and partnering with market research. Equifax Database Services has developed a “Customer Segmentation” methodology which addresses all of these recommendations and is particularly effective in maximizing the value of several distinct categories of customer data. Download the White Paper
More White Papers:
The Customer-Centric World Means "The End" for Traditional Advertising and Marketing
Customer Data: Panning for Gold
Database Marketing System: Buy or Lease ...
More Case Studies:
Maintaining Customer Loyalty
Creating a Connection with the Customer
Cross-selling More Effectively ...
Questions?
Contact us at: dbs.sales@equifax.com or 800-660-5125 or www.equifax.com/databaseservices |
