How can you profit from better marketing measurement?

As customer touchpoints proliferate and the customer journey takes new turns, is your marketing spend really optimized?

The first step toward investing in the optimal media mix is to find out what's working. Use this calculator to quantify the opportunities advanced attribution can deliver. Then you'll be geared up to reinvest in more effective touchpoints, so you can optimize your spend and enhance revenue.

Let's Crunch the Numbers
What Does Your Budget Look Like Today?
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For best ROI results, we suggest a total digital media spend of $5M or greater.
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If projected growth is less than 0%, enter a negative percentage.
Not only can you reinvest media dollars, estimate how you may increase customer acquisitions and drive value.
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Once you understand the true return on your marketing investment, you can make your media strategies more efficient and grow customer value. If you re-invest 100% of your media waste in marketing and channels that have delivered desired outcomes, you may achieve the following.

Cost savings from identified media waste:
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Three-year total
Incremental revenue from re-invested media waste:
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Three-year total
Total attribution project return:
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Three-year total
Total attribution project ROI:
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Average

Better understand your customer base and opportunities you may have to increase your return on media investment. Talk to Equifax about how you can map the customer journey and find attributions you may have missed.

Learn More about Marketing Measurement from Equifax
OptimaHub provides best results for customers with at least a $5M digital advertising budget. If your budget or acquisition inputs change, please try calculating again to see how Equifax can help you optimize your marketing efforts.