How can you profit from better marketing measurement?

As customer touchpoints proliferate and the customer journey takes new turns, is your marketing spend really optimized?

The first step toward investing in the optimal media mix is to find out what's working. Use this calculator to quantify the opportunities advanced attribution can deliver. Discover potential cost savings from identified media waste, incremental revenue from re-invested media dollars and total attribution project return.

Let's Crunch the Numbers
What Does Your Budget Look Like Today?
(Enter numerals only.)
For best ROI results, we suggest a total digital media spend of $5M or greater.Calculations will be based on the lowest number in the budget range you select.
%
(Enter numerals only.)
%
(Enter numerals only.)
If projected growth is less than 0%, enter a negative percentage.
Not only can you reinvest media dollars, estimate how you may increase customer acquisitions and drive value.
(Enter numerals only.)
(Enter numerals only.)
Before seeing potential cost savings from identified media waste, incremental revenue from re-invested media dollars and total attribution project return, tell us a bit about yourself:

Please input valid information.
Please input valid information.
Please input valid information.
* Required

Once you understand the true return on your marketing investment, you can make your media strategies more efficient and grow customer value. If you re-invest 100% of your media waste in marketing and channels that have delivered desired outcomes, you may achieve the following.

Cost savings from identified media waste:
This year
Next year
Year after next
Three-year total
Incremental revenue from re-invested media waste:
This year
Next year
Year after next
Three-year total
Total attribution project return:
This year
Next year
Year after next
Three-year total
Total attribution project ROI:
This year
Minimum

Next year
Minimum

Year after next
Minimum

Average
Minimum

OptimaHub provides best results for customers with at least a $5M digital advertising budget. If your budget or acquisition inputs change, please try calculating again to see how Equifax can help you optimize your marketing efforts.