As customer touchpoints proliferate and the customer journey takes new turns, is your marketing spend really optimized?
The first step toward investing in the optimal media mix is to find out what's working. Use this calculator to quantify the opportunities advanced attribution can deliver. Discover potential cost savings from identified media waste, incremental revenue from re-invested media dollars and total attribution project return.
For best ROI results, we suggest a total digital media spend of $5M or greater.Calculations will be based on the lowest number in the budget range you select. |
|
%
|
|
%
If projected growth is less than 0%, enter a negative percentage. |
|
|
|
|
Once you understand the true return on your marketing investment, you can make your media strategies more efficient and grow customer value. If you re-invest 100% of your media waste in marketing and channels that have delivered desired outcomes, you may achieve the following.
Cost savings from identified media waste: | |||
This year
|
Next year
|
Year after next
|
Three-year total
|
Incremental revenue from re-invested media waste: | |||
This year
|
Next year
|
Year after next
|
Three-year total
|
Total attribution project return: | |||
This year
|
Next year
|
Year after next
|
Three-year total
|
Total attribution project ROI: | |||
This year
Minimum |
Next year
Minimum |
Year after next
Minimum |
Average
Minimum |