How better understanding consumers can help you create a personalized customer experience

All consumers are different, even those who fall within common segments based on age or income level. Some are savers, some are spenders. Some want quality, while others—particularly those with families—need quantity.

This eBook, Best Practices in Segmentation for Communications Service Providers, explains how a thoughtful, informed segmentation framework can help you understand these subtle differences so you can:

  • Connect with consumers who are interested in your communications products and services, and can afford them
  • Drive improved marketing and sales performance, and operational efficiency
  • Create a better, more personalized customer experience across multiple channels and touchpoints

   Connect with an Equifax specialist

Find out how Equifax can help you connect with the right audience, at the right time, with the right offer, across the channels they actually use.