Monetizing Social Media
Proven Strategies for Driving Revenue and New Customer Acquisition
Marketers that tap into social networks to drive referral programs are seeing exponential lift in results over non-social campaigns. By leveraging the latest technology and program strategy, marketers can easily identify and re-market to their biggest brand advocates, creating a powerful new segment that can extend the reach of existing online marketing campaigns. This session provides in-depth case studies from multiple brands that have successfully leveraged social referral programs to acquire new customers at a lower cost per acquisition (CPA) than any other channel.
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